Grab your skis and slap on your salopettes, it’s time to hit the slopes!

We’ve teamed up with Birmingham Seasonal Markets to bring you THE essential winter pop-up event of the year: Digbeth Après Ski (taking place at The Custard Factory on 7 and 8 December).

Come and join us in our fully decked-out, authentic Alpine lodge for a jolly good knees up, and celebrate the festive period in style with all your favourite boozy treats.

Here are 22 reasons why you NEED to attend Digbeth Après Ski.

We’re transforming The Custard Factory into an authentic Alpine Lodge, complete with falling snow, ski racks, fairy lights and more.

European beers? Sure we’ve got European beers – and lots of them. Some might even say we have bucketloads of beers.

Love cheese? Us too! We’ll be making cheesy dreams come true with platter upon platter of cheese fondue.

And what goes great with cheese? More cheese! We’ll be serving cheese and cured meat platters all evening – along with artisan breads, pickles, smoked sausages, and more!

WE HAVE A SNOW MACHINE!!! What could be more Christmassy than drinking alcohol with your friends, dressed up nice and cosy in your ski-wear, with falling snow all around you – and plenty of cheese. It’s a dream come true!

Last year saw a sold out crowd enjoy all things Après Ski in The Old Crown. This year it’s going to be even bigger and better as we transform The Custard Factory into a wintery ski lodge full of festive fun.

Need a winter warmer? We’ve got you covered with Rum-spiked hot chocolates. It combines three of our favourite things – chocolate, Rum, and being warm. Mmmmmm…

And mulled wine. We have plenty of that too. Just the thing to warm your cockles.

You’ll need some grub to line your belly (skiing is hard work, right?). Alongside cheesy fondue and cheese platters, Yardbirds will be serving up their glorious fried chicken which is taking Brum’s street food scene by storm. Our bellies are rumbling already.

Last year we all had a blast with our party games. This year we’ve got more Après Ski shenanigans for you to enjoy. Get a little boozy, and then let the games begin!

Dressing up is encouraged. There’s even a ‘best dressed’ competition for those  of you wishing to don your vintage ski wear, strap on your salopettes and hit the slopes in style.

Love Prosecco? We’ve got you covered. Alongside bucketloads of beers, mulled wine, mulled cider and rum-spiked hot chocolates, we’ve got plenty of Prosecco for you to get suitably merry on.

This is a fun, festive event with a party atmosphere and it’s unlike any other winter pop-up in town. Falling snow, games and shenanigans, and boozy tipples – it’s just like being in Val D’isere (without ever having to leave dear old Brum).

Cocktails are always part of the Après Ski fun, and we’ve got some of your absolute faves lined up for this festive party pop-up.

Waffles! We’ve got The Bournville Waffle company slinging their glorious topped Belgian waffles all day and night. Just remember to save some for us, yeah?

We’re offering Table Service and reserved seating – so you just get comfy and we’ll bring round after round of drinks to you. Oh yeah!

We have a Vintage Ski Lodge where you can purchase all of your vintage ski essentials. Grab something unique, and then rock the slopes in style next time you go skiing with your mates.

Friday and Saturday evenings are where the party is – we’ve got fun and games, DJ’s, live music from The Heavy Beat Brass Band. Get festive in style, and have a good old knees up with us.

There’s even talk of Karaoke! Bagsie Fleetwood Mac. And ABBA…

While Friday and Saturday nights are where the Après Ski party is at, during the day we’re hosting a FREE session (1pm-5pm) where you can come and enjoy our bars, get festive and take part in some party games – all in a delightful, family-friendly environment.

Did somebody say Christmas Cinema? During the day on Saturday we’re hosting a Christmas Cinema showing one of the greatest Christmas films of all time – and best of all, it’s completely FREE!

So to recap: we’re transforming The Custard Factory into an authentic Alpine Lodge with falling snow, ski racks, vintage ski shop and more, there are bucketloads of European beers, Prosecco, mulled wine, rum-spiked hot chocolates and cocktails, alongside cheesy fondue, cheese platters, waffles and fried chicken – and then on top of that, we have party games, live music, DJs, karaoke, Christmas cinema and a competition for the best dressed. We’re hailing Digbeth Après Ski as unmissable.

Tickets are just £12. Grab yours here.

For more information, and to see announcements live as they come in – join our events page.

Organising a Christmas party? Mate’s birthday? Looking for a good night for a work do? Email: to find out more about additional extras and group bookings.

Note: Friday and Saturday evening are strictly 18+ only. If you’re interested in visiting on Saturday afternoon to enjoy the free festivities and Christmas cinema, you will need to purchase a free ticket via the ticket link above (so that we can regulate numbers to avoid over-crowding).