Shop Local. Celebrate The Unique. Believe In Birmingham.

Born from a desire to shine a light on Birmingham’s marvellous independent culture, and champion the city as a whole, the Independent Birmingham Membership Card was the natural progression for the fledgling project that was Independent Birmingham. It transformed a website that celebrates all things independent in Brum into a movement that actively encourages the people of Birmingham (and beyond) to fall in love with their city all over again and support the diverse and energetic independent businesses that define Birmingham.

With a readership of 90,000-95,000 unique visitors a month and a highly-engaged social media platform of over 70,000 followers across Facebook, Twitter and Instagram – with mentions in national newspapers (The Guardian, The Independent), named by Twitter UK as one to follow to discover Birmingham, and named by The Birmingham Post as one of the 250 most influential people in the region – Independent Birmingham has helped pave the way for new independent businesses to blossom in the city and championed a revolution of local.

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The Independent Birmingham Membership Card is now owned by over 18,000 people eager to support and champion local, independent businesses. Entitling you to amazing discounts and deals at over 100 of Birmingham’s very best independent cafes, bars, restaurants, theatres, pubs, cinemas, experiences and shops, the IBcard is your wallet’s best friend and your key to the city – allowing you to rediscover your city, one hidden gem at a time – and making you remember why you fell in love with Birmingham in the first place.

More than just a discount card, Independent Birmingham is a movement, a revolution of local – and a way of giving back to the city in which we work and live. Not only is it a fantastic piece of artwork for your pocket (which just so happens to entitle you to amazing discounts and deals at over 100 of Birmingham’s very best independents), it celebrates the city as a whole and champions the beauty of Birmingham. 

Believe in Birmingham. A tagline coined on the first day that Independent Birmingham began it’s journey – a dig at those on the outside who have, over the years, shot our city down in magazines and newspapers and on social media. Once perceived as a concrete jungle where no innovation took place, our city is now home to an incredibly exciting food and drink scene, spearheaded and championed by our independents, and all eyes are on us. Independent culture is coming to the forefront. Now, more than ever, we are starting to believe in Birmingham.

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Since creating the IBcard, we’ve gone on to host massive food and drink festivals, held at iconic locations and attended by thousands of people, as well as create a series of pub quiz nights – with many more great events to follow. In the process of writing this love letter to Birmingham, we’ve created a whole platform for celebrating independent culture. Reigniting the fire for Birmingham independence and helping people to rediscover their city, one hidden gem at a time.

But enough of about why the IBcard is the best product of its kind in the city, here’s a list of every business offering discounts and deals for Independent Birmingham Membership Card holders, lovingly curated and helpfully categorised by area (with many more set to join in the coming weeks). 

Go forth and conquer Brum with your IBcard!

City Centre


The Electric – Concessionary rate tickets (saving of £3 or more per ticket) for any screenings or events that offer concessionary rates (Sunday – Thursday)

Bar Opus – 2 FREE glasses of wine when you purchase 3 bar plates OR Hendricks Afternoon Tea for 2 for £35 (instead of £40)

Medicine Bakery And Gallery – 15% off all baked goods

Adam’s – 10% off the tasting menu (Tuesday – Thursday)

The Indian Streatery – 10% off the bill OR 2 cocktails for £9

Honest – 10% off all purchases

Staying Cool – 15% off any apartment using the code: INDBHAM

The Wilderness – 5 courses with 5 matched drinks for just £50 (Wednesday – Saturday lunch, booking required)

Smultronställe – Exclusive ‘Independent Birmingham 4 course food and drink pairing menu’ for just £40

Purnell’s Bistro And Ginger’s Bar – 20% off food (Tuesday – Thursday) OR a complimentary glass of Prosecco (Friday – Monday) when you purchase a main meal

Char Wallah – 15% off the bill

No. 50 – 10% off all purchases

Smithsonia – 10% off purchases

Buffalo & Rye – 15% off the bill (Sunday – Thursday)

The Edwardian Tearooms At BMAG – 10% off the bill (Monday – Friday) AND 10% off the bill at The Edwardian Tearooms late-night openings

Bourne And Co. – A FREE cup of punch & Hors D’oeuvres OR a FREE refill on any coffee/tea OR 20% off masterclass experiences

Tilt – 15% off coffee, tea and cakes

Nosh & Quaff – 10% off the bill

Birmingham Repertory Theatre – 10% off a selection of performances

Marmalade – 15% off the bill (all week) AND 25% off all vegetarian dishes on Mondays

Gas Street Social – A free Mule or Socialite cocktail, Pistonhead craft beer or glass of house wine when purchasing any main course

Shepherds – 15% off all services and 10% off products

Vincent Van Doodle – 10% off all purchases

Ikon Bookshop – 10% off all purchases (excluding magazines and limited edition prints)

Opus Restaurant – 10% off the bill (Monday – Friday)

Purecraft Bar And Kitchen – 10% off flights of beer OR a free bottle of the ‘beer of the week’when you purchase a main meal on a Sunday

Chung Ying Central – 10% off the bill

All Greek – 10% off all produce

The Barber House – 10% off all services

Ju Ju’s Cafe – A free glass of wine or a soft drink with your meal

The Jekyll and Hyde – Happy Hour (2 cocktails for £9) Every Hour (Sunday – Thursday)

Island Bar – Happy Hour (£4.50 cocktails) every hour (Sunday – Thursday)

Twist – 10% off all drinks

Liquor Store – 10% off all purchases (excluding limited released products)

Red Salon – 15% off haircuts

The Sun On The Hill – 25% off all food

Loki Wine – 10% off tasting card top ups 

The Bureau – 10% off food

Java Lounge – a free refill when you purchase any single origin filter coffee

The Victoria – 20% off all whisky (Sunday – Thursday)

Cherry Reds – a free pint of cask ale, lager, cider, or draught soft drink with your main meal

Anderson And Hill – 10% off all purchases (excluding lunch menu)

The Sunflower Lounge – 10% off drinks (except Monday and Wednesday)

Habaneros – 10% off the bill

Urban – Any medium hot drink and cake for £4.50 (Monday – Friday) OR buy a Bloody Mary or Bucks Fizz for just £3.50 when purchasing any meal from the brunch menu

Swordfish Records – 10% off second-hand/used and vintage LPs and CDs

Bodega Bar Y Cantina – 20% off food 3-6pm (Monday – Thursday) and all day Sunday



Birmingham Hippodrome – seasonal discounts (£3-5 minimum off tickets) to select shows

The Meat Shack – 10% off burgers

The Workshop Below – 10% off purchases

The Loft – 25% off food

Quarter Horse Coffee – 10% off the bill OR £1 off freshly roasted bags of coffee

Jewellery Quarter


Lasan – 10% off the bill (Sunday – Thursday)

The Church – 10% off your bill (Sunday – Thursday)

The Vanguard At 1000 Trades – selected cocktails for just £7

The Red Lion – 20% off food until 5pm (Monday – Saturday) OR a free can of Vedett beer when you purchase a main meal after 5pm (Monday – Saturday)

Minima – 10% off all purchases

The Wolf – 15% off the bill

The Chocolate Quarter – 10% off all chocolates (in store) AND 15% off chocolate experiences

1000 Trades – 10% off drinks

40 St Paul’s – 15% off the bill (Sunday – Thursday)

Sixteen Kitchen And Bakery – 10% off the bill

Connolly’s – 10% off a mixed case of any 6 bottles of wine or 12 bottles of beer AND 5% off any single bottle of spirits

The Lord Clifden – Full English/Veggie breakfast with coffee or tea for just £5 (Monday – Friday) OR a free can of beer/hot drink when you purchase a main meal

The Eight Foot Grocer – 10% off the everyday menu and coffee/tea

BLOC Hotel – 15% off the best available rate

Itihaas – 20% off the bill (Sunday – Thursday)

Stirlings Bar And Lounge – 10% off the bill (when dining) and 10% off cocktail masterclasses

Saint Kitchen – 10% off your bill

The Rose Villa Tavern – 20% off food



Digbeth Dining Club – 50p off each street food dish at all vendors

Dig Brew Co. – 2-for-1 on all pizzas and 20% off all merchandise

Kanteen – a FREE hot drink with any brunch ordered

Chitty’s Cakes – 20% off take-away cupcake boxes, 10% off bespoke cake orders (excluding wedding cakes), a bespoke cake orders (excluding wedding cakes), a FREE hot drink with every cake or cupcake purchase in the café

Mockingbird Cinema And Kitchen – 15% off food and drink when watching a film

The Anchor – 15% off all drinks

Clink – 10% off purchases and a free beer on your birthday

The Old Crown – 15% off all food

The Warehouse Cafe – 10% off the bill

Zen – Massages for £30 (Moseley store only) and 10% off all gifts and jewellery (both stores)



Caffiened – 15% off the bill

Scott’s Of Harborne – 15% off food and hot drinks

Harborne Kitchen – complimentary glass of sparkling wine with the Express 5 or tasting menu (Thursday – Saturday, lunch) OR 10% off bar food (Thursday – Saturday, lunch)

The Paper Duck – 10% off the bill

The Plough – 10% off food 8am – 5pm (Monday – Friday)

Boo Boo Coffee – 10% off the bill

Peel and Stone – 10% off the bill when you spend over £10



Simpsons – 10% off the bill (Tuesday – Thursday)

Fiesta Del Asado – 10% off the bill (Sunday – Thursday)

Loki Wine – 10% off tasting card top ups

El Borracho De Oro – 20% off food (Monday – Friday) and a bottle of house wine for just £10 (Wednesday only)

Meeple Mayhem – 10% off the bill (anytime) OR 25% off burgers (Wednesday and Thursday only)



Carter’s Of Moseley – 10% off the bill (Tuesday – Thursday, lunch) with a complimentary glass of natural wine (per cardholder) – excluding special event menus

The Prince Of Wales – £1 off cocktails at the Mo-Tiki bar AND 30p off cask ales (Sunday – Thursday)

Zindiya – 10% off the bill (Sunday, Tuesday, Wednesday and Thursday)

The Cuban Embassy – 2-for-1 on all cocktails and 2-for-1 on all coffees

MAC Birmingham – 2-for-1 on select performances/events

RIGS Fitness – first month’s membership for free when you join OR a 15 day trial for just £15

Zen – Massages for £30 (Moseley store only) and 10% off all gifts and jewellery (both stores)

Java Lounge – a free refill when you purchase any single origin filter coffee

The Dark Horse – enjoy a free small plate when you spend £15 or more on drinks

Cafephilia – 10% off the bill

Maison Mayci – 10% off bottled beers and ciders (Moseley only)

Kings Heath


Hare And Hounds – selected bottles of wine for £10 and selected beers for £3 (Sunday – Thursday) AND an exclusive monthly IB ticket offer

Honest – 10% off all purchases

Spectacle Emporium – 10% off purchases

The People Shop – 10% off all purchases

Fletchers Bar And Eatery – 10% off the bill when dining


Shop local, celebrate the unique and rediscover your city!

Join over 18,000 Brummies and grab yourself an Independent Birmingham Membership Card. Enjoy fantastic year-long discounts and deals at over 100 of the very best independent cafes, bars, restaurants, pubs, theatres and shops in Birmingham.

To grab your key to the city for just £15 (or at the amazing price of two for £20), click here.

For bulk purchase enquiries, please email: