Shop Local. Celebrate The Unique. Believe In Birmingham.

Independent Birmingham is your go-to guide to discovering Birmingham’s independent culture.

Dedicated to unearthing the very best of Birmingham’s hidden gems and best-kept secrets, we tour the city in search of the unique and the inspiring – shedding light on these wonderful establishments, their stories and their quirks, so as to inspire you to rediscover your city, one hidden gem at a time.

And now you can enjoy up to 25% off (alongside exclusive 2-for-1 offers, freebies, and more) at over 140 of the very best independents across Birmingham and Solihull, right at your fingertips, with the Independent Birmingham App – all for just £1.99 a month.

Available to download now on Apple and Android, the IB App is your key to the city – allowing you to explore Birmingham like never before, and making you fall in love with this city all over again.

With an average readership of 100,000 unique visitors a month and a highly-engaged social media platform of over 135,000 followers across Facebook, Twitter and Instagram – with mentions in national newspapers (The Guardian, The Independent), named by Twitter UK as one to follow to discover Birmingham, named by The Birmingham Post as one of the 250 most influential people in the region, and named as one of Birmingham Live’s 30 Under 30 – Independent Birmingham has helped pave the way for new (and old) independent businesses to blossom in the city and championed a revolution of local.

Believe in Birmingham. A tagline coined on the first day that Independent Birmingham began it’s journey – a dig at those on the outside who have, over the years, shot our city down in magazines and newspapers and on social media. Once perceived as a concrete jungle where no innovation took place, our city is now home to an incredibly exciting food and drink scene, spearheaded and championed by our independents, and all eyes are on us. Independent culture is coming to the forefront. Now, more than ever, we are starting to believe in Birmingham.

In addition to IB App, we regularly host massive food and drink festivals, held at iconic locations and attended by thousands of people – with many more great events to follow. In the process of writing this love letter to Birmingham, we’ve created a whole platform for celebrating independent culture. Reigniting the fire for Birmingham independence and helping people to rediscover their city, one hidden gem at a time.

But enough of about why the IB App is the best product of its kind in the city, here’s a list of every business offering discounts and deals for Independent Birmingham Members, lovingly curated and helpfully categorised by area (with many more set to join). 

Go forth and conquer Brum with your IB App!

City Centre

Purnell’s Restaurant – 10% off the bill (Tuesday – Thursday)

Cherry Reds – A free pint of cask ale, lager, cider, or draught soft drink with your main meal

Laghi’s Deli – 10% off the bill (Monday – Thursday) AND 20% off takeaway pizzas (anytime)

BoneHead – 10% off the bill (anytime)

Medicine Bakery And Gallery – 10% off takeaway baked goods

The Pineapple Club – A FREE Espresso Martini cocktail when you purchase 3 or more small plates AND 10% off purchases in the Bottle Shop

Adam’s – 10% off the tasting menu (Tuesday – Thursday)

The Oyster Club – 15% off the bill (excluding caviar and set menus)

Tiger Bites Pig – 10% off the bill when you spend £10 or more (Sunday – Thursday)

Pulperia – 10% off food (excluding Saturday evenings and set menus)

Loki Wine – 10% off purchases in-store and online (excluding gift vouchers, use the code: IndependentBirmingham to redeem)

Birmingham Repertory Theatre – 10% off a selection of performances

Craft – 20% off food (Wednesday and Thursday, lunch and dinner + Friday lunch) [Please mention your IB App at the time of booking]

De La Crem – 10% off the bill

Kuula Poké – A FREE Miso Soup (vegan or salmon/prawn) when you purchase a Sumo Poké Bowl

Sushi Passion – 10% off the bill (Monday – Thursday) or a FREE glass of Classic Sake with your meal (Friday – Sunday)

Flowers At Moor Street – 10% off purchases and a FREE wild stem of the day when you purchase a bouquet

Snobs – 20% off food (anytime) and £1 off entry (before midnight)

Theatrix – 10% off the bill OR any small plate and a cocktail for £12

The Indian Streatery – 10% off the bill or 2 Cocktails For £9

The Indian Streatery Express – 10% off the bill, 20% off Mango Pale Ale Beer, and Exclusivity On Specials (IB Members will be able to try specials first before they go on general sale)

Wayland’s Yard – 10% off the bill

Staying Cool – 15% off any apartment using the code: INDBHAM

Purnell’s Bistro And Ginger’s Bar – 20% off food (Tuesday – Thursday) OR a complimentary glass of Prosecco (Friday – Monday) when you purchase a main meal

The Electric – Concessionary rate tickets (saving £3 or more per ticket) for any screenings/events that offer concessionary rates (Sunday – Thursday)

All Greek Street Food – 10% off food

The Coffee Bar – 15% off the bill (excluding retail merchandise) and a FREE slice of cake on your birthday when you present your IB App (no purchase required)

Hookway’s – A FREE pistachio Baklava when you purchase any salad, or regular/large wrap

Smithsonia – 10% off purchases (to redeem online, use code: IndiSmiTen)

Tilt – 15% off coffee, tea and cakes

Tin Tin Food Court – 15% off food at all traders

Marmalade – 10% off the bill

Gas Street Social – A FREE cocktail, craft beer or glass of wine when purchasing any main course (Three Social Plates is equivalent to a main course) 

Shepherds – 10% off all services and 5% off products

Ikon Bookshop – 10% off all purchases (excluding magazines and limited edition prints)

Plant And Pulse – 10% off the bill 

Purecraft Bar And Kitchen – 10% off the bill (Sunday – Thursday) 

The Barber House – 10% off all services

Vietnamese Street Kitchen – 10% off the bill

Land – 10% off food

The Prince Of Wales (Cambridge Street) – 15% off the bill

Driftroom – 15% off all full priced items

Yakinori – 20% off the bill

Ngopi – 20% off retail bags of coffee purchased online (use code: IBNGOPI20)

Twist – 10% off all drinks

Liquor Store – 10% off all purchases (excluding limited released products)

The Sun On The Hill – 25% off all food

The Victoria – 10% off drinks (Sunday – Thursday)

Morridge – 10% off the bill

Habaneros – 10% off the bill

Urban – Any Medium Hot Drink And Cake For £4.50 (Church St. And JQ) 

Swordfish Records – 10% off second-hand/used and vintage LPs and CDs

Bodega Cantina – A FREE Nacho Platter To Share When You And A Friend Each Purchase A Main Dish (Street Food/Large Plates) From The Menu (Sunday – Thursday)

Jewellery Quarter

Indian Brewery Taproom – 20% Off All Indian Brewery Beers And Street Food

40 St Paul’s – 2 Cocktails For £15 On Selected Cocktails

The Pig & Tail – 10% off draught beer and craft beer cans

Saint Pauls House – 20% off food (Sunday – Thursday)

Indian Brewery Snowhill – 15% Off A Pint Or Can Of Birmingham Lager (anytime) OR 10% off food (Sunday – Thursday)

Tierra – A FREE Margarita Or Soft Drink When You Spend £15 Or More (Tuesday, Wednesday, Thursday and Sunday)

Arch 13 – 10% off all food and flights

Minima – 10% off all purchases

The Wolf – 15% off the bill

Saint Kitchen – 50% Off A Side Or Salad When You Purchase Any Bagel (Monday – Friday).

Ikigai – 10% off the bill AND Click + Collect cocktails

Milan Indian Cuisine – 10% off the bill (when dining from the A La Carte menu)

The Chocolate Quarter – 10% off all purchases (to redeem online, use code: INDBIRMINGHAM2021)

50p Off Each 0121 Brew-one Can (to redeem online, use the code: BRUMMIE4LIFE)

1000 Trades – 10% off drinks (excluding Friday and Saturday evening, after 6pm)

The Whisky Club – The Club Old Fashioned or The Whisky Drummer for just £5 (instead of £8 – one per visit)

The Quarterworkshop – £5.50 Off The ‘Make A Ring In An Evening’ Workshop (Using The Code: INDEPENDENTBHAM) And Free Engraving Of Initials/Date When Booking A ‘Make Your Own Wedding Ring’ Workshop

Urban – Any Medium Hot Drink And Cake For £4.50 (Church St. And JQ)

Connolly’s – 10% Off The Wine Of The Week

BLOC Hotel – 15% off the best available rate

The Rose Villa Tavern – 10% off drinks (Sunday – Thursday)

Espresso Quarter – 10% off the bill


Chance & Counters – 15% off the bill

Wine Freedom – a FREE extra glass of wine when you book a tasting

Baked In Brick – 15% off the bill

BOP – 10% off food (Monday – Saturday)

Dig Brew Co. – 25% Off Brewery Tours

Dough – FREE Doughballs (Of Your Choice) When You Purchase Any 20″ Pizza

Pip’s Hot Sauce – 10% off all purchases in Red Brick Market + exclusivity on new products

DropShot – 50% off games (Wednesday, Thursday, and Sunday) AND 10% off food and drinks (anytime)

The Clean Kilo – A choice of FREE zero waste gifts when you spend over £30 (Digbeth and Bournville – see profile for details)

Mama Roux’s – 2 cocktails for just £10 (instead of £19 – Wednesday, Thursday, and Sunday)

Halton Turner Brewing Company – A FREE pint when you spend £5 or more on food

No Basic Boutique – 10% off all purchases

The Night Owl – 2 Cocktails For £10 And £1 Off Entry

Karibu Coffee House – 10% off the bill

Mockingbird Cinema And Kitchen – 10% off tickets (purchased in person at the venue) + 10% off food and drink

FixMyBrokenMac – £50 off non-part repairs (including Motherboard Repairs and Apple MOT Service), 20% off SSD and Memory Upgrades, 10% off any Refurbished Apple Equipment, and a FREE 1 Hour Express Service for iPhone Repairs (normally £10)

Stag Digbeth – 10% off all bar purchases

Alleway’s Confectionary – 20% off Pick ‘N’ Mix.

Kanteen – a FREE hot drink with any brunch ordered

The Ruin – 2 Flatbreads And A Bottle Of House Wine For £20 

The Anchor – 12.5% off all drinks

Zen – 10% off all gifts and jewellery


Photo: Patty Master

Hampton Manor – 10% Off Food At Peel’s Restaurant (Wednesdays Only) – Please Mention Your IB App Upon Booking

Stripclub Streetfood – 15% off the bill

Liv’s – 10% off purchases in-store

Loki Wine – 10% off purchases in-store and online (excluding gift vouchers, use the code: IndependentBirmingham to redeem)

Indico Street Kitchen – 20% off the bill (Sunday – Thursday)

Jacques – 10% off Jacques To Go, using the code: IB10

Jamaya – 20% off the bill (Sunday – Thursday)

1683 Chocolate Place – 10% off all purchases (to redeem online, use the code: IB10)

Connolly’s – 10% Off The Wine Of The Week

Perios – 20% off the bill (Sunday – Thursday)


Carters Of Moseley – A Complimentary Glass Of Gusbourne English Sparkling Wine Upon Arrival + 10% Off Your Drinks Bill On The Day (See IB Website For Essential Booking Info)

Lewis’s – 10% off the bill

Peacer – 15% off the bill

Zindiya – 20% off the bill (Tuesday – Thursday)

The Dark Horse – 15% off craft beer (please ask for a member of staff to redeem)

Damascena – A FREE regular hot drink of your choice when you spend £6 or more.

The Prince Of Wales – £1 Off Cocktails At The Mo-Tiki Bar (Anytime, Before 9pm) AND Buy Any 3 Tacos And Get The 4th Free At Taconistas (Thursday – Sunday, Before 9pm)

Chakana – 2 Pisco Sours For Just £12 (Wednesday – Sunday) OR 3-Course Early Bird Set Menu For Just £25 (Instead Of £30) [Wednesday – Thursday]

Folk Like These – a FREE coffee when you purchase any sandwich/bagel and 10% off retail purchases

Midlands Arts Centre – 10% off purchases in the MAC gift shop

Kin Home – 10% off all purchases

RIGS Fitness – first month’s membership for free when you join OR a 15 day trial for just £15

Moseley Road Baths – 15% off the adult swim price

The Village – 10% off food (Monday – Friday)

Cafephilia – 10% off the bill

Maison Mayci – 10% Off The Bill (Anytime) OR 2-For-1 Cocktails When You Purchase A Main Meal (Per App Member, Friday And Saturday Evenings (Moseley Only)).


Chung Ying Cantonese Restaurant – 20% off the bill (Monday – Thursday)

Birmingham Hippodrome – Seasonal discounts (£3-5 minimum off tickets) to select shows and 10% off  food and hot drinks at the Coffee Bar

Quarter Horse Coffee – 10% off the bill + 10% off coffee beans and merch (excluding brewing equipment and subscriptions) using the code: IB4ever

The Workshop Below – 10% off purchases (excluding mustard lockers and baskets)

The Loft Bar And Kitchen – 25% off food

Kings Heath

The Early Bird Bakery – 10% off the bill

Gorilla Coffee Cafe – a FREE coffee or tea when you purchase any item from the main brunch menu

The MilkCake Man – 10% off the bill

The Juke – 20% off all takeaway cans (anytime) AND 10% off all draught beers (Sunday – Thursday)

At The Kingsway – FREE entry + 10% off drinks at the bar + 20% off purchases at Off The Scale Vintage Clothes Bus

Harvest – 10% off all purchases (to redeem online, use the code: IndieBrum10)

Kitchen Garden Cafe – 10% off the bill

Spectacle Emporium – 10% off purchases

Fletchers Bar And Eatery – 10% off the bill when dining


The Plough – 10% off food

Qbox – A FREE ‘Brazil, yellow bourbon’ espresso when you purchase lunch

The Paper Duck – 2 Cocktails For £12 (Sunday – Wednesday)


LA-POP – 10% off the bill

Laghi’s Deli – 10% off the bill (Monday – Thursday) AND 20% off takeaway pizzas (anytime)

Loki Wine – 10% off purchases in-store and online (excluding gift vouchers, use the code: IndependentBirmingham to redeem)


Birmingham Brewing Company – 10% off online purchases using the code: IB10 + 10% off beer in the taproom

Attic Brew Co. – 25% Off All Take-Away Cans Purchased In The Taproom

Ten Four Bakehouse – 10% off purchases (Wednesday – Friday, in-store only)

Sweetmeat Inc. – Buy 2 Bags Of Fudge And Get A Third Half Price (collection at next door’s Chancer’s Cafe)

Stirchley Wines And Spirits – 10% Off Growlers Fills, 10% Off A Mixed Case Of Any 12 Bottles/Cans Of Beer/Cider, 5% Off Any 3 Bottles Of Wine (75cl or above), 5% Off Any Single Bottle Of Spirits (50cl or above)

British Oak – £1 off cocktails

Enamel Shades – 20% off purchases and repairs


Pause – The Cinnabundle (a flat white/Americano + original Cinnabuffin) for just £5

Isherwood & Co. – a FREE Mini Cactus when you spend £30 or more

The Clean Kilo – A choice of FREE zero waste gifts when you spend over £30 (Digbeth and Bournville – see profile for details)


Photo: IG: @richcapturesfood

TAMU – a FREE hot drink of your choice when you purchase any breakfast or brunch dish

Download the Independent Birmingham App now and enjoy up to 25% off (alongside exclusive 2-for-1 offers, freebies, and more) at over 140 of the very best independents across Birmingham and Solihull – all for just £1.99 a month!

Download the IB App here.

The IB App features a list of over 140 terrific independents across Birmingham and Solihull for you to discover and support (with more added all the time), alongside an interactive map, filters (so you can filter by category, day, and area) and a Wish List so you can create your very own bespoke ‘to visit’ list. IB Membership is just £1.99 a month and it helps to keep this vital platform alive and allows us to keep doing what we do best – supporting Brum’s marvellous independents, and shining a light on our wonderful city.