Shop Local. Celebrate The Unique. Believe In Birmingham.

Independent Birmingham is your go-to guide to discovering Birmingham’s independent culture.

Dedicated to unearthing the very best of Birmingham’s hidden gems and best-kept secrets, we tour the city in search of the unique and the inspiring – shedding light on these wonderful establishments, their stories and their quirks, so as to inspire you to rediscover your city, one hidden gem at a time.

And now you can enjoy up to 25% off (alongside exclusive 2-for-1 offers, freebies, and more) at over 140 of the very best independents across Birmingham and Solihull, right at your fingertips, with the Independent Birmingham App – all for just £1.99 a month.

Available to download now on Apple and Android, the IB App is your key to the city – allowing you to explore Birmingham like never before, and making you fall in love with this city all over again.

With an average readership of 100,000 unique visitors a month and a highly-engaged social media platform of over 125,000 followers across Facebook, Twitter and Instagram – with mentions in national newspapers (The Guardian, The Independent), named by Twitter UK as one to follow to discover Birmingham, named by The Birmingham Post as one of the 250 most influential people in the region, and named as one of Birmingham Live’s 30 Under 30 – Independent Birmingham has helped pave the way for new (and old) independent businesses to blossom in the city and championed a revolution of local.

Believe in Birmingham. A tagline coined on the first day that Independent Birmingham began it’s journey – a dig at those on the outside who have, over the years, shot our city down in magazines and newspapers and on social media. Once perceived as a concrete jungle where no innovation took place, our city is now home to an incredibly exciting food and drink scene, spearheaded and championed by our independents, and all eyes are on us. Independent culture is coming to the forefront. Now, more than ever, we are starting to believe in Birmingham.

In addition to IB App, we regularly host massive food and drink festivals, held at iconic locations and attended by thousands of people – with many more great events to follow. In the process of writing this love letter to Birmingham, we’ve created a whole platform for celebrating independent culture. Reigniting the fire for Birmingham independence and helping people to rediscover their city, one hidden gem at a time.

But enough of about why the IB App is the best product of its kind in the city, here’s a list of every business offering discounts and deals for Independent Birmingham Members, lovingly curated and helpfully categorised by area (with many more set to join). 

Go forth and conquer Brum with your IB App!

City Centre

The Electric – Concessionary rate tickets (saving £3 or more per ticket) for any screenings/events that offer concessionary rates (Sunday – Thursday)

Purnell’s Restaurant – 10% off the bill (Tuesday – Thursday)

Laghi’s Deli – 10% off the bill (Monday – Thursday) AND 20% off takeaway pizzas (anytime)

BoneHead – 10% off the bill (anytime)

Bourne & Co. – 20% Off The Specials Menu AND A Complimentary Aperitif Upon Arrival (please mention you have a valid IB App when booking, or upon arrival)

Medicine Bakery And Gallery – 10% off the bill (takeaway only, when purchased in the venue)

Adam’s – 10% off the tasting menu (Tuesday – Thursday)

The Oyster Club – 15% off the bill (excluding caviar and set menus)

Tiger Bites Pig – 10% off the bill when you spend £10 or more (Monday – Thursday)

Pulperia – 10% off food (excluding Saturday evenings)

Artisan Street Kitchen – 10% off the bill, using the code: ASKIB10 (valid on click + collect orders through the Artisan Street Kitchen website only, excluding Guest Chef Nights)

Birmingham Repertory Theatre – 10% off a selection of performances

Craft – 20% off the bill (Monday – Friday) [Please mention your IB App at the time of booking]

Kuula Poké – A FREE Miso Soup (vegan or salmon/prawn) when you purchase a Sumo Poké Bowl (takeaway only, when purchased at the venue)

Sushi Passion – 10% off the bill (Monday – Thursday) or a FREE glass of Classic Sake with your meal (Friday – Sunday)

Flowers At Moor Street – 10% off purchases and a FREE wild stem of the day when you purchase a bouquet

Snobs – 20% off food (anytime) and £1 off entry (before midnight)

Theatrix – 10% off the bill OR any small plate and a cocktail for £12

The Indian Streatery – 25% off the bill or 2 Cocktails For £9 (Monday – Thursday) OR 10% off the bill or 2 Cocktails For £9 (Friday – Saturday)

The Indian Streatery Express – 10% off the bill, 20% off Mango Pale Ale Beer, and Exclusivity On Specials (IB Members will be able to try specials first before they go on general sale)

Wayland’s Yard – 10% off the bill

Staying Cool – 15% off any apartment using the code: INDBHAM

Purnell’s Bistro And Ginger’s Bar – 20% off food (Tuesday – Thursday) OR a complimentary glass of Prosecco (Friday – Monday) when you purchase a main meal

The Coffee Bar – 15% off the bill (excluding retail merchandise) and a FREE slice of cake on your birthday when you present your IB App (no purchase required)

Hookway’s – 10% off the bill (takeaway only, when purchased at the venue)

Smithsonia – 10% off purchases (to redeem online, use code: IndiSmiTen)

Tilt – 15% off coffee, tea and cakes

Marmalade – 10% off the bill

Gas Street Social – A FREE cocktail, craft beer or glass of wine when purchasing any main course (Three Social Plates is equivalent to a main course) 

Shepherds – 10% off all services and 5% off products

Ikon Bookshop – 10% off all purchases (excluding magazines and limited edition prints)

Opus Restaurant – A FREE glass of Malbec when dining from the Steak House Menu

Plant And Pulse – Any Box And A Cake For Just £7

Purecraft Bar And Kitchen – 10% off the bill (Sunday – Thursday) 

The Barber House – 10% off all services

Vietnamese Street Kitchen – 10% off the bill

Land – 10% off food when dining on the Chef’s Menu or Set Menu

The Prince Of Wales (Cambridge Street) – 15% off the bill

Ju Ju’s Cafe – 20% off food (Wednesday – Friday) 

The Jekyll and Hyde – 10% off drinks

Driftroom – 15% off all full priced items

Yakinori – 20% off the bill (takeaway only, when purchased at the venue)

Ngopi – 20% off retail bags of coffee purchased online (use code: IBNGOPI20)

Twist – 10% off all drinks

Liquor Store – 10% off all purchases (excluding limited released products)

The Sun On The Hill – 25% off all food

Loki Wine – 10% off online purchases (excluding gift vouchers), using the code: IndependentBirmingham

The Victoria – 10% off drinks (Sunday – Thursday)

Cherry Reds – A free pint of cask ale, lager, cider, or draught soft drink with your main meal

Cafe Artum – 10% off sandwiches, coffee, teas and cakes

Habaneros – 10% off the bill

Urban – Any Medium Hot Drink And Cake For £4.50 (Church St. And JQ) 

Swordfish Records – 10% off second-hand/used and vintage LPs and CDs

Bodega Cantina – 20% off food (Sunday – Thursday, 12pm – 6pm)

Jewellery Quarter

50p Off Each 0121 Brew-one Can (to redeem online, use the code: BRUMMIE4LIFE)

Indian Brewery Taproom – 20% Off All Indian Brewery Beers And Street Food

Indian Brewery Snowhill – 15% Off A Pint Or Can Of Birmingham Lager (anytime) OR 10% off food (Sunday – Thursday)

Arch 13 – 10% off food

Henrietta Street Gym – 5 ‘Workouts Of The Week’ for just £20 (instead of £30), 3 ‘Fit In 3’ personal training sessions for just £45 (instead of £60), Regular Gym Membership for just £49 (instead of £54), Elite Gym Membership for just £69 (instead of £74). Use the code: IndependentBirmingham to redeem when booking online. 

Minima – 10% off all purchases

The Wolf – 15% off the bill

Saint Kitchen – 50% Off A Side Or Salad When You Purchase Any Bagel (Monday – Friday, takeaway only, when purchased at the venue).

Ikigai – 10% off cocktails for delivery (use code: IndependentBrum10 to redeem online)

Milan Indian Cuisine – 10% off the bill (when dining from the A La Carte menu)

The Chocolate Quarter – 10% off all purchases (to redeem online, use code: INDBIRMINGHAM2021)

1000 Trades – 10% off drinks (excluding Friday and Saturday evening, after 6pm)

40 St Paul’s – 2 Cocktails For £15 On Selected Cocktails

Saint Pauls House – 20% off food (Sunday – Thursday)

The Whisky Club – 10% off Cocktail Collection Boxes using the code: IndieBrum10

The Quarterworkshop – £5.50 Off The ‘Make A Ring In An Evening’ Workshop (Using The Code: INDEPENDENTBHAM) And Free Engraving Of Initials/Date When Booking A ‘Make Your Own Wedding Ring’ Workshop

Urban – Any Medium Hot Drink And Cake For £4.50 (Church St. And JQ)

Connolly’s – 10% Off The Wine Of The Week

BLOC Hotel – 15% off the best available rate

The Rose Villa Tavern – 20% off food (Monday – Thursday)

Espresso Quarter – 10% off the bill


Chance & Counters – 15% off the bill

Wine Freedom – a FREE extra glass of wine when you book a tasting

Baked In Brick – 10% off Baked In Brick At Home Meals using the code: IB10

Dig Brew Co. – 25% Off Brewery Tours

Dough – FREE Doughballs (Of Your Choice) When You Purchase Any 20″ Pizza

DropShot – 50% off games (Wednesday, Thursday, and Sunday) AND 10% off food and drinks (anytime)

The Clean Kilo – A choice of FREE zero waste gifts when you spend over £20 (see profile for details)

The Night Owl – 2 Cocktails For £10 And £1 Off Entry

Karibu Coffee House – 10% off the bill

Mockingbird Cinema And Kitchen – 15% off food when watching a film

The Old Crown – 15% off all food

FixMyBrokenMac – £50 off non-part repairs (including Motherboard Repairs and Apple MOT Service), 20% off SSD and Memory Upgrades, 10% off any Refurbished Apple Equipment, and a FREE 1 Hour Express Service for iPhone Repairs (normally £10)

Stag Digbeth – 10% off all bar purchases

Kanteen – a FREE hot drink with any brunch ordered

The Ruin – 2 Flatbreads And A Bottle Of House Wine For £20 

The Anchor – 12.5% off all drinks

Zen – 10% off all gifts and jewellery


Photo: Patty Master

Hampton Manor – 10% Off Food At Peel’s Restaurant (Wednesdays Only) – Please Mention Your IB App Upon Booking

Stripclub Streetfood – 15% off the bill

Liv’s – 10% off online purchases using the code: MYIBDISCOUNT10

Indico Street Kitchen – 20% off the bill (Sunday – Thursday: takeaway only, when purchased at the venue)

Jacques – 10% off Jacques To Go, using the code: IB10

Jamaya – 20% off the bill (Sunday – Thursday: takeaway only, when purchased at the venue)

1683 Chocolate Place – 10% off all purchases (to redeem online, use the code: IB10)

Connolly’s – 10% Off The Wine Of The Week

Perios – 20% off the bill (Sunday – Thursday: takeaway only, when purchased at the venue)


Carters Of Moseley – £10 off the bill AND a complimentary glass of English Sparkling Wine upon arrival (see IB Profile for essential booking info)

Peacer – 15% off the bill (takeaway only, when purchased in the venue or ordered over the phone for collection)

The Prince Of Wales – £1 Off Cocktails At The Mo-Tiki Bar (Anytime, Before 9pm) AND Buy Any 3 Tacos And Get The 4th Free At Taconistas (Thursday – Sunday, Before 9pm)

Zindiya – 20% off the bill (Tuesday – Thursday)

Chakana – 3-Course Early Bird Set Menu For Just £20 (Instead Of £25) [Thursday – Saturday, 5pm – 6pm] OR 2 Pisco Sour Cocktails For Just £12 (Wednesday, Thursday and Sunday evenings)

Folk Like These – a FREE coffee when you purchase any sandwich/bagel and 10% off retail purchases

Midlands Arts Centre – 10% off purchases in the MAC gift shop

Kin Home – 10% off all purchases

RIGS Fitness – first month’s membership for free when you join OR a 15 day trial for just £15

Moseley Road Baths – 15% off the adult swim price

The Dark Horse – 15% off craft beer and food

The Village – 10% off food (Monday – Friday)

Cafephilia – 10% off the bill

Maison Mayci – 10% Off The Bill (Anytime) OR 2-For-1 Cocktails When You Purchase A Main Meal (Per App Member, Friday And Saturday Evenings (Moseley Only)).


Birmingham Hippodrome – Seasonal discounts (£3-5 minimum off tickets) to select shows and 10% off  food and hot drinks at the Coffee Bar

Quarter Horse Coffee – 10% off the bill (takeaway only, when purchased at the venue) + 10% off coffee beans and merch (excluding brewing equipment and subscriptions) using the code: IB4ever

The Workshop Below – 10% off purchases

The Loft – 25% off food

Kings Heath

The Early Bird Bakery – 10% off the bill

Gorilla Coffee Cafe – a FREE coffee or tea when you purchase any item from the main brunch menu (please mention your IB App when ordering via telephone, and show your valid IB App upon arrival/collection of your order)

Hare And Hounds – 2 Cans Of Beavertown Beer For £6 And Bottles Of House White/Red Wine For £11 (5pm – 9pm) And Unique Monthly Ticket Discounts/Offers (Use The Code: independentbrum To Redeem)

Harvest – 10% off online purchases, using the code: IndieBrum10

Kitchen Garden Cafe – 10% off the bill

Spectacle Emporium – 10% off purchases

Fletchers Bar And Eatery – 10% off the bill when dining


The Plough – 10% off Click + Collect orders using the code: PLOUGHIB10

The Paper Duck – 2 Cocktails For £12 (Sunday – Wednesday)


LA-POP – 10% off the bill (takeaway only, when purchased at the venue)

Laghi’s Deli – 10% off the bill (Monday – Thursday) AND 20% off takeaway pizzas (anytime)

Loki Wine – 10% off online purchases (excluding gift vouchers), using the code: IndependentBirmingham


Tierra – FREE Totopos (Tortilla Chips And Dip) When You Spend Over £15 (Collection Only, When Ordered Through Tierra’s Website – Show Your IB App On Arrival To Redeem)

Pause – The Cinnabundle (a flat white/Americano + original Cinnabuffin) for just £5

Birmingham Brewing Company – 10% off online purchases using the code: IB10 + 10% off beer in the taproom

Attic Brew Co. – 25% Off All Take-Away Cans Purchased In The Taproom

Ten Four Bakehouse – 10% off purchases (Wednesday – Friday, in-store only)

Isherwood & Co. – a FREE Mini Cactus when you spend £30 or more (show your IB App upon collection in order to redeem the offer)

Sweetmeat Inc. – Buy 2 Bags Of Fudge And Get A Third Half Price

Stirchley Wines And Spirits – 10% Off Growlers Fills, 10% Off A Mixed Case Of Any 12 Bottles/Cans Of Beer/Cider, 5% Off Any 3 Bottles Of Wine (75cl or above), 5% Off Any Single Bottle Of Spirits (50cl or above)

British Oak – £1 off cocktails

Quietude – 10% Off All Purchases

Enamel Shades – 20% off purchases and repairs


Photo: IG: @richcapturesfood

TAMU – a FREE hot drink of your choice when you purchase any breakfast or brunch dish

If you like to discover new hidden gems and support local, download the Independent Birmingham App.

Enjoy up to 25% off (alongside exclusive 2-for-1 offers, freebies and more) at over 140 of the very best independent cafes, bars, restaurants, pubs, theatres, cinemas, hotels, shops and experiences in Birmingham – including: The Electric Cinema, Carters, The Indian Brewery, Birmingham Hippodrome, Adam’s, Zindiya, Baked In Brick, BoneHead, Purnell’s Restaurant, Chakana, Tiger Bites Pig, Bodega Cantina, Stirchley Wines And Spirits, Wayland’s Yard, Purnell’s Bistro, Midlands Arts Centre, 40 St Paul’s, The Plough, Hare and Hounds, Birmingham Repertory Theatre, The Jekyll And Hyde, The Rose Villa Tavern, Cherry Reds, The Prince of Wales, The Loft, Laghi’s Deli, Medicine Bakery, The Paper Duck, The Clean Kilo, The Early Bird Bakery and many more.

To download the IB App for just £1.99 a month on Apple, click here.

To download the IB App for just £1.99 a month on Android, click here.