Shop Local. Celebrate The Unique. Believe In Birmingham.

Born from a desire to shine a light on Birmingham’s marvellous independent culture, and champion the city as a whole, the Independent Birmingham Membership Card was the natural progression for the fledgling project that was Independent Birmingham. It transformed a website that celebrates all things independent in Brum into a movement that actively encourages the people of Birmingham (and beyond) to fall in love with their city all over again and support the diverse and energetic independent businesses that define Birmingham.

With a readership of 80,000-90,000 unique visitors a month and a highly-engaged social media platform of over 95,000 followers across Facebook, Twitter and Instagram – with mentions in national newspapers (The Guardian, The Independent), named by Twitter UK as one to follow to discover Birmingham, named by The Birmingham Post as one of the 250 most influential people in the region, and named as one of Birmingham Live’s 30 Under 30 – Independent Birmingham has helped pave the way for new independent businesses to blossom in the city and championed a revolution of local.

The Independent Birmingham Membership Card is now owned by over 18,500 people eager to support and champion local, independent businesses. Entitling you to amazing discounts and deals at over 110 of Birmingham’s very best independent cafes, bars, restaurants, theatres, pubs, cinemas, experiences and shops, the IBcard is your wallet’s best friend and your key to the city – allowing you to rediscover your city, one hidden gem at a time – and making you remember why you fell in love with Birmingham in the first place.

More than just a discount card, Independent Birmingham is a movement, a revolution of local – and a way of giving back to the city in which we work and live. Not only is it a fantastic piece of artwork for your pocket (which just so happens to entitle you to amazing discounts and deals at over 110 of Birmingham’s very best independents), it celebrates the city as a whole and champions the beauty of Birmingham. 

Believe in Birmingham. A tagline coined on the first day that Independent Birmingham began it’s journey – a dig at those on the outside who have, over the years, shot our city down in magazines and newspapers and on social media. Once perceived as a concrete jungle where no innovation took place, our city is now home to an incredibly exciting food and drink scene, spearheaded and championed by our independents, and all eyes are on us. Independent culture is coming to the forefront. Now, more than ever, we are starting to believe in Birmingham.

Since creating the IBcard, we’ve gone on to host massive food and drink festivals, held at iconic locations and attended by thousands of people – with many more great events to follow. In the process of writing this love letter to Birmingham, we’ve created a whole platform for celebrating independent culture. Reigniting the fire for Birmingham independence and helping people to rediscover their city, one hidden gem at a time.

But enough of about why the IBcard is the best product of its kind in the city, here’s a list of every business offering discounts and deals for Independent Birmingham Membership Card holders, lovingly curated and helpfully categorised by area (with many more set to join). 

Go forth and conquer Brum with your IBcard!

City Centre

The Electric – Concessionary rate tickets (saving £3 or more per ticket) for any screenings/events that offer concessionary rates (Sunday – Thursday)

Purnell’s Restaurant – 10% off the bill (Tuesday – Thursday)

Bar Opus – 4 bar plates for the price of 3

Laghi’s Deli – 10% off the bill (Monday – Thursday) AND 20% off takeaway pizzas (anytime)

BoneHead – 10% off the bill (anytime)

Medicine Bakery And Gallery – 15% off all baked goods

Adam’s – 10% off the tasting menu (Tuesday – Thursday)

The Oyster Club – 15% off the bill (Tuesday – Thursday, and Sunday) – excluding caviar

Town Hall Symphony Hall – £10 off the top two price bands to all Birmingham Classical performances AND exclusive discounts on selected rock, pop and entertainment shows throughout the year

Snobs – 20% off food (anytime) and £1 off entry (before midnight)

The Indian Streatery – 10% off the bill (dinner only) OR 2 cocktails for £9

Wayland’s Yard – 15% off the bill

Staying Cool – 15% off any apartment using the code: INDBHAM

Purnell’s Bistro And Ginger’s Bar – 20% off food (Tuesday – Thursday) OR a complimentary glass of Prosecco (Friday – Monday) when you purchase a main meal

Hookway’s – A FREE Coffee With Every Regular/Large Salad (Anytime) OR Free Halloumi Fries With Every Purchase Over £12 (After 3.30pm)

Smithsonia – 10% off purchases

Buffalo & Rye – 15% off the bill (Sunday – Thursday)

The Edwardian Tearooms At BMAG – 10% off the bill (Monday – Friday) AND 10% off the bill at The Edwardian Tearooms late-night openings

Bourne And Co. – 10% off vegan cocktails 

Tilt – 15% off coffee, tea and cakes

Orientee Artisan Bakery And Cafe – 10% off the bill

Birmingham Repertory Theatre – 10% off a selection of performances

Gas Street Social – A free Mule or Socialite cocktail, Pistonhead craft beer or glass of house wine when purchasing any main course

Shepherds – 10% off all services and 5% off products

Vincent Van Doodle – 10% off all purchases

Morridge – 10% off the bill

Ikon Bookshop – 10% off all purchases (excluding magazines and limited edition prints)

Opus Restaurant – 10% off the bill (Monday – Friday)

Purecraft Bar And Kitchen – 10% off the bill (Sunday – Thursday) 

Chung Ying Central – 2-For-1 Gin And Tonics 

The Barber House – 10% off all services

The Prince Of Wales (Cambridge Street) – 15% off the bill

Ju Ju’s Cafe – 20% off food (Wednesday – Friday) 

The Jekyll and Hyde – Happy Hour (2 cocktails for £9) Every Hour (Sunday – Thursday)

Island Bar – Happy Hour (2 for £9 on selected cocktails) Every Hour (Sunday – Thursday)

Yakinori – 10% off the bill

Ngopi – An Indomie and Kopi Susu for just £6 (instead of £7) OR 10% off the bill when you spend over £5

Twist – 10% off all drinks

Liquor Store – 10% off all purchases (excluding limited released products)

The Sun On The Hill – 25% off all food

Loki Wine – 10% off tasting card top ups 

The Victoria – 20% off all whisky (Sunday – Thursday)

Cherry Reds – a free pint of cask ale, lager, cider, or draught soft drink with your main meal

Cafe Artum – 10% off sandwiches, coffee, teas and cakes

Habaneros – 10% off the bill

Urban – Any medium hot drink and cake for £4.50 

Swordfish Records – 10% off second-hand/used and vintage LPs and CDs

Bodega Cantina – 20% off food 3-6pm (Monday – Thursday) and all day Sunday


18/81 – Seasonal Prix Fix Menu For Just £20 (Instead Of £25) [Wednesday and Thursday Only] OR An Exclusive Off-Menu IB Cocktail Of The Month For Just £7.50 (Anytime)

Birmingham Hippodrome – Seasonal discounts (£3-5 minimum off tickets) to select shows and 10% off  food and hot drinks at the Coffee Bar

The Meat Shack – 10% off burgers

Quarter Horse Coffee – 10% off the bill OR £1 off freshly roasted bags of coffee

Gaijin Sushi – 10% off the bill (all day Wednesday – Thursday, and Saturday from 1pm – 4pm)

The Workshop Below – 10% off purchases

The Loft – 25% off food

Jewellery Quarter


The Wilderness – 10% off the bill (Wednesday dinner, Thursday lunch and dinner, and Friday lunch)

The Indian Brewery – 15% Off A Pint Or Can Of Birmingham Lager (anytime) OR 10% off food (Sunday – Thursday) [Snowhill Branch Only]

Arch 13 – 10% off food

The Vanguard At 1000 Trades – An *Exclusive* IB Mead Tasting Board for £10 OR selected cocktails for just £7

Henrietta Street Gym – Regular Gym Membership for just £49 (instead of £56), Elite Gym Membership for just £69 (instead of £76)

Minima – 10% off all purchases

The Wolf – 15% off the bill

The Chocolate Quarter – 5% off chocolate truffles (in store) and 7.5% off chocolate experiences (with 6 or more people)

1000 Trades – 10% off drinks

40 St Paul’s – 15% off the bill (Sunday – Thursday)

Saint Pauls House – 20% off food (Sunday – Thursday)

The Whisky Club Bar And Tasting Room – The Whisky Club Old Fashioned for just £5

Connolly’s – 10% off a mixed case of any 6 bottles of wine or 12 bottles of beer AND 5% off any single bottle of spirits

BLOC Hotel – 15% off the best available rate

Saint Kitchen – 10% off your bill

The Rose Villa Tavern – 20% off food



Digbeth Dining Club – 50p off each street food dish at all vendors

Baked In Brick – 15% off the bill

Dig Brew Co. – 2-for-1 on all pizzas and 20% off all merchandise

The Clean Kilo – A choice of FREE gifts when you spend over £20

The Night Owl – 2 Cocktails For £10 And £1 Off Entry

Mockingbird Cinema And Kitchen – 15% off food when watching a film

The Old Crown – 15% off all food

Stag Digbeth – 10% off all bar purchases

Zurakaro – A FREE pass for your friend or partner when you attend any of their classes at the regular price

Kanteen – a FREE hot drink with any brunch ordered

The Ruin – 2-for-1 on all cocktails

The Anchor – 15% off all drinks

Beer Digbeth – 10% off draught beer (Tuesday – Thursday)

Zen – Massages for £40 (Moseley store only) and 10% off all gifts and jewellery (both stores)


Caffiened – 15% off the bill

Harborne Kitchen – complimentary glass of sparkling wine with the Express 5 or tasting menu (Thursday – Saturday, lunch) OR 10% off bar food (Thursday – Saturday, lunch)

The Paper Duck – 10% off the bill

The Plough – 10% off food 8am – 5pm (Monday – Friday)

Boo Boo Coffee – 10% off the bill



Simpsons – 10% off the bill (Tuesday – Thursday)

Loki Wine – 10% off tasting card top ups

El Borracho De Oro – 20% off food (Monday – Friday) and a bottle of house wine for just £10 (Wednesday only)


Carter’s Of Moseley – 10% off the bill (Tuesday – Thursday, dinner, and Friday lunch) with a complimentary glass of natural wine (per cardholder) – excluding the 4-course menu and special event menus

The Prince Of Wales – 30p off cask ales (Sunday-Thursday) and £1 off cocktails at the Mo-Tiki bar

Zindiya – 10% off the bill (Sunday, Tuesday, Wednesday and Thursday)

The Cuban Embassy – 2-for-1 on all cocktails and 2-for-1 on all coffees (Sunday – Thursday)

Midlands Arts Centre – 10% off purchases in the MAC gift shop

Kin Home – 10% off all purchases

Little Blackwood – 10% off food (weekdays only)

RIGS Fitness – first month’s membership for free when you join OR a 15 day trial for just £15

Moseley Road Baths – 15% off the adult swim price

Zen – Massages for £40 (Moseley store only) and 10% off all gifts and jewellery (both stores)

The Dark Horse – 20% off food

Cafephilia – 10% off the bill

Maison Mayci – 10% Off The Bill (Anytime) OR A Free Dessert When You Purchase A Main Meal (Per Cardholder, Friday And Saturday Evenings (Moseley Only))

Kings Heath

The Early Bird Bakery – 10% off the bill

Hare And Hounds – selected bottles of wine for £10 and selected beers for £3 (Sunday – Thursday) 

Honest – 10% off all purchases

Spectacle Emporium – 10% off purchases

The People Shop – 10% off all purchases

Fletchers Bar And Eatery – 10% off the bill when dining


Sweetmeat Inc. – Buy 2 Bags Of Fudge And Get A Third Half Price

Stirchley Wines And Spirits – 10% Off Growlers Fills, 10% Off A Mixed Case Of Any 12 Bottles/Cans Of Beer/Cider, 5% Off Any 3 Bottles Of Wine (75cl or above), 5% Off Any Single Bottle Of Spirits (50cl or above)

Quietude – 10% Off All Purchases

Shop local, celebrate the unique and rediscover your city!

Join over 18,500 Brummies and grab yourself an Independent Birmingham Membership Card. Enjoy fantastic year-long discounts and deals at over 110 of the very best independent cafes, bars, restaurants, pubs, theatres, cinemas, hotels and shops in Birmingham.

To grab your key to the city for just £15 (or at the amazing price of two for £20), click here.

For bulk purchase enquiries, please email: